How can I make my e-commerce site successful?

How can I make my e-commerce site successful?

Posted on October 14, 2017
Selling online sounds much easier than having a brick-and-mortar store. You just need a website and then - voila - thousands of visitors flock to buy what you are offering to them.

Unfortunately, selling online has a big downside too - you need to maintain your website and provide users with a flawless experience. Fortunately, there are many tools that could help you!

Uptime monitoring

One of the simplest thing you can do for your e-commerce website is to setup an uptime monitoring. Uptime monitoring checks your website as often as every 30 seconds and alerts you by SMS or E-mail when your website goes down. Getting alerted on time means you or your web developer can solve any issues you have immediately - before any of your potential visitors can notice anything.

Page speed monitoring

A study conducted by Google discovered that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. 53%! And it is not only to mobile websites - desktop users also abandon a website if it takes too long to load.

The good news is that you can monitor how fast your website loads as often as every minute. Page speed monitoring uses a real Google Chrome browser to load a website from multiple locations all around the world and alerts our users in case their website starts loading too slow - either slower than historical performance or below their set threshold. That way you can instantly resolve the issue behind the decline in performance and stop losing frustrated customers.

Transaction monitoring

Let's imagine that your website is online, it is loading very quick and everything seems to be just fine. But there is one big problem - your developer updated the website and left a bug in the transaction process. Now your potential visitors can not buy anything from you! Terrible, isn't it? It might take hours or even days before you notice that something is wrong (or any of your visitors report that to you).

There is an easy solution to prevent that kind of embarrassing situation - step-by-step transaction monitoring.

How does it work?

You "teach" our platform to perform a set of predefined actions on your website like adding an item to a shopping cart, clicking on a "checkout" button, filling some test data, submitting the "confirm" button, etc. Then our monitoring probes repeat the same action as often as every 10 minutes, day and night. And sooner or later something will break down. This is when we will alert you by e-mail or SMS and you can resolve any technical problems immediately. And save LOTS of revenue!

Real user monitoring

All of our monitoring options are really great, but the biggest limitation is that all of them are synthetic. Real user monitoring can get data directly from your visitors and provide you with a real treasure - show you how THEIR user experience looks like.

All you need to do is to install a small code snippet into your website and then watch as the data starts flowing in. You can see how many of your users are satisfied, how many of them are having a tolerable experience and how many of them are frustrated. You can also see how geography affects their satisfactoriness. If you are selling overseas, being sure your website is fast all around the world is beyond important.

Also, you can see what kind of JavaScript errors your visitors are experiencing. Browser and OS information will help you quickly determine which users are affected and solve all issues with your code.

Final words

Taking care of an e-commerce website can be a difficult task. Start a free 30-day trial if you think Uptimia can help you. In case you have any questions, please do not hesitate to contact us anytime!