4 reasons website uptime is crucial to small businesses

4 reasons website uptime is crucial to small businesses

Posted on October 21, 2017
71% of small businesses have a website and chances are you are one of them. Owning a small business is tough - you need to compete against big and established players with a fraction of resources they possess. You are also overwhelmed with huge variety of tasks you have to perform as a business owner. One of them is making sure your website is attracting new customers. But what happens when your website goes down and your potential or existing customers can not access it?

  1. A broken website makes you look unprofessional
    Being small means you have to prove you are better than your big competitors. How can you do that if your potential visitors can not access your website? Keeping your website uptime up to 99.999% will make you look professional.
  2. Lost revenue
    If you are selling something online or your customers are using your website to find your location or make appointments, a broken website can get those opportunities away from you.
  3. Search Engine Optimization (SEO)
    It is very likely that the majority of your customers find your website by using Google or Bing. The higher your website ranks on search engines, the more customers you will attract. What happens when a search engine can not access your website? it decreases your ranking, so it appears lower on the search engine result page, which means less people visit your website.
  4. A broken website makes your clients trust you less
    How much would you trust a business if their most important "gate" of their business is "closed"? In the heads of your customers, not caring about such an important thing like your website makes you look untrustworthy.

How can an uptime monitoring service help you?

Uptime monitoring service can check as often as 30 seconds if your website is up and alert you by SMS or e-mail immediately when it goes down. Receiving an instant alert enables you to act immediately - fix the problem or contact your web hosting provider to tell them to fix the problem and save yourself from big troubles.

Try Uptimia free for 30 days now!