4 Reasons Why Responsive Web Design Is Essential

Posted on November 09, 2017

In today's tech-driven world, the first impression you make on most customers is a virtual one. Before they visit your store, they get online to check your working hours, find your location, and see what you offer. And, the fact is, the great majority of web traffic today is mobile. So how are your customers going to find the information they need-your hours, location, phone number services, etc. - if they can't access your website from their primary device?

Having a website is one thing to check off your list when it comes to building an online presence, but if your website is outdated or unresponsive, the majority of people visiting your website will leave because it is slow or isn't functional on their device.

What Does Responsive Mean?

Content is like water

A responsive website is able to resize itself across multiple screens sizes. Having a responsive website means it looks excellent whether you're viewing it from a large computer monitor or a tiny phone screen. However, having a responsive website is not the same as having a mobile website. A mobile website is designed for mobile devices specifically and will not look good on larger screen sizes. In contrast, responsive web sites look good across all screen sizes.

Why Does It Matter?

There are countless reasons why you should have a responsive website, here are the top four reasons that should motivate you to making your website responsive:

  1. Increased Mobile Traffic
    The days of having a desktop version and a mobile version are no more. Search engines now rank your website based on a variety of factors, but one of the top factors is whether or not your website is responsive. Search engines will rank your website higher to mobile users if your site is responsive.
  2. Lowered Costs
    Without the need to maintain two versions of your website, maintaining one responsive version is much more cost effective. While the initial investment can be more expensive to get a responsive website functioning, the on-going maintenance will be much lower.
  3. Better User Experience
    Your users will get a better experience using a responsive website than when trying to use a desktop version on their mobile device or even with a mobile website that may not be perfectly suited to their screen size.
  4. Improved SEO
    As we mentioned, having a responsive website will encourage search engines to display your website to mobile users, but it will also help your all-around SEO. Your increased mobile traffic will in turn increase ranking, which will lead to even more natural traffic - this snowball effect will really add up over time. Read more about improving SEO at Woorank.

Summary

As you can see, having a responsive website is an essential part of your online business efforts. Whether you're a small local business or an online company, you're better off investing the money into creating a truly responsible website than maintaining two different versions. The result will be improved rankings, improved user experiences, and improved customer service all around!