A short guide to website uptime (for beginners)

Posted on October 07, 2017

What is website uptime?

I am sure you heard words "website uptime" from computer nerds quite a lot. But what does it actually mean? Don't worry if it sounds like something complicated. This article will explain it to you.

In short, website uptime means "how much time your website has been up". That's it. Let's say your website has been down for 1 hours during the last month. There are 720 hours in a 30-day month, so it means that your website has been up for 719 hours.

And then there is a magical formula to calculate website uptime:

Website Uptime / Total time * 100 = 719 hours / 720 hours * 100 = 99.86111%

In other words, your website uptime is 99.86% percent. Or we can use the opposite term:

Website downtime is 0.14%

Why is website uptime important to me?

And now you may ask: "why is this number important to anyone who owns a website?". And the answer is: "It is extremelly important for many reasons!"

The higher your website uptime, the longer your site is available to your customers. How does it translate to business?

Let's say your website has $10,000 revenue every day and your website has crashed for 1 hour during the peak time (when you make $2,000 of that revenue). It means your downtime has just cost you $2,000! Quite expensive, isn't it? Of course, not every website makes that much revenue, but even losing $200 could be very painful and wasteful to many organizations.

And the worst thing is, it is not just about the revenue. It is about your reputation too. Every time your loyal visitors can not access your website causes frustration. And frustrated visitors might leave for good.

What is the solution?

Even though downtime happens even to such giants like Google or Amazon, the damage it causes can be greatly reduced by monitoring your website and getting instant alerts when it goes down.

Uptimia website monitoring service can check your website uptime as often as every 30 seconds and instantly alert you when things go wrong. The it is up to you what to do next: contact your web hosting provider, contact your developer or even try to fix things by yourself.

Taking action at the right time can greatly reduce downtime and give you a peace of mind.