Everyday, more and more people are using mobile devices to browse the web as opposed to traditional desktop computers. That means that more and more mobile users are making payments and shopping directly from their phone or tablet rather than rolling up to their desktop or laptop to complete their virtual shopping trip.
So, if you don't have a mobile site, you're way behind in the game. And, even if you do have one, if it lacks proper SEO tactics, you're also behind the competition and it is about time you caught up.
Your website's design should incorporate an easy-to-open menu and multiple buttons that are large enough for both small and large fingers to use on smaller screen sizes. This all goes into your UX (User Interface) testing!
Your site will be small on tablets and phones, but your text should be readable. Keep font sizes large and keep your site descriptions short. Search engines prefer titles of 70 characters or shorter and meta descriptions that are under 130 characters long. Any longer and text will be cut or skipped altogether.
One of the top aspects of having a highly ranked and popular mobile site is making sure that it loads quickly. No one is going to sit around waiting 5, 10 or 15 seconds for you site to load. They want it fast. It should be almost instant, or at least as quick as you can get it. Using a content delivery network (CDN) to host your images can quickly speed up your website, and installing cache software will do the same. Whatever it takes, you need to make sure your website is loading fast.
The fact is that most people will bounce back if your site isn't ready in 2.5 seconds or less.
Our free Website Speed Test tool will give you some very good insights and tips.
Pop-ups can be an excellent way to offer a deal or get a new newsletter signup on desktops, but on mobile devices this is a terrible idea. On mobile, you should try to avoid using pop-ups all together. If you absolutely have to use one, make sure it works on all kinds of devices and that closing it is simple.
Your page design should be as simple as possible. Leave the flair to bigger screens because mobile users simply want to get the information they need quickly and easily - skip the gimmicks. Make sure that everything is easy to read, laid out in an intuitive fashion, and that pages are easy to navigate. A search function is also a must.
Make sure you cover all of these things in your user-testing phase to make sure you don't leave anything out.